Bar
Takeover
BAO X House of Suntory
To raise awareness of BAO's cocktail program and expand its reach. This partnership with House of Suntory included a series of takeovers by Top 50 Bars globally. Guest bartenders from Kaito del Valle, Drink Kong, and Lucy’s Flower Shop crafted unique BAO-inspired drinks, while BAO’s chefs created complementary dishes. Results: A 220% increase in drink sales on the night and a 24% sustained increase. House of Suntory also benefited from enhanced sales and visibility both on-site and in communications.