Activation Sponsorship

THE CADOGAN ARMS X CASAMIGOS

To launch The Cadogan Arms' terrace during Chelsea in Bloom, a key calendar date for the pub on Kings Road. Identifying the affluent Chelsea crowd & the rising popularity of agave spirits in industry trends, I highlighted Casamigos Tequila as the perfect partner. The partnership led to an innovative floral display interspersed with agave, along with a menu of Casamigos margaritas crafted by the bar team. The success of the partnership prompted the addition of "Rose Room After Dark," a series of live music events. The Cadogan Arms experienced a significant increase in drinks sales, while Casamigos gained exposure to its target audience through social media and on-site visibility with co-branded assets.