Activation Sponsorship

The George X Guinness

To establish The George as a premier venue for Guinness and sports. This was established through a multimedia campaign onsite and digitally. The first year showcased free-flowing pints of Guinness and a special menu featuring Guinness-infused dishes, supported by professional photography and videography, reaching 350K online. Building on this success, the second year featured an all-star panel for a rugby legends lunch and influencer events, reaching 2M. These campaigns led to The George being chosen as the first venue outside of Dublin to offer Guinness 0.0% on draught, promoted by Lad Bible to an additional 14M audience.